ISPO Digitize Summit

CEO, 11teamsports

Managing Director Strategy Consulting Austria, Switzerland, Germany & Russia

Moritz Hagenmüller is managing director at Accenture leading the Strategy Consulting business for the German speaking countries and Russia. He is an expert for corporate and growth strategies in the face of digital disruption. Moritz has broad experience with digital transformation, omni-channel concepts, cost optimization and operating models.

He has not only gained experience as a consultant but also as a former shareholder and manager of family and VC owned B2C and B2B companies. Before he joined Accenture in 2015 he was managing director and board member of Libri, Europe's leading media wholesaler, the online book retailer eBook.de and BoD, Books on Demand. He started his career at Bain & Company. Moritz studied Business Administration and holds a Ph.D. from the University of St. Gallen.

Director Digital Marketing & CRM

Ryan is a serial entrepreneur with 15+ year experience in digital media platforms. He co-founded ready and oolipo, two digital content platforms in Germany. He's currently Director of Future Trends at adidas and CEO and co-founder digital streetwear startup, Aglet. Everything Ryan does pivots around what he calls the Prometheus Principle: democratize tools and technologies to see what people create. Ryan has consulted top brands in blockchain technology, cryptocurrencies, innovation strategy, business model innovation, mental models and network effects. He's very interested in perfecting the art of Fermi Questions and wants to have lunch with Marc Andreessen.

Director Digital ADIDAS Outdoor

SVP ADIDAS Outdoor

Managing Director, ANWR Media

Digital Community Manager EMEA ASICS

Jan Erik Kruse is responsible for the worldwide Frontrunner Program at ASICS, his tasks: somewhere between Community Activation, Content Marketing, PR and Trade Marketing. And, of course, selecting the right Ambassadors from almost 50,000 applications annually.

Advisor

Managing Director

Business development, ColorDigital GmbH

Sebastiaan van de Loo has worked in various roles as licensing manager, head of design and VP sales for brands and textile manufacturers in Europe and the US.

His result driven attitude propelled him to start for himself in 2010, establishing himself firmly as an Ambassador & Business Developer within the Industry.

Always looking beyond the challenges of today, forming the “crea-adaptable”, he has convinced innovated partners by being their visionary bridge builder.  Currently he is involved in manifold projects with a strong focus on innovation for the textile indusrty. At Color Digital he is responsible for the international business development.

Owner

Andreas Lenzhofer is the founder and CEO of Dagsmejan, a Swiss-based high-tex company with the mission to bring the sleepwear category to the 21st century with functionally optimized garments, catering to our physiological sleep needs. Prior to founding Dagsmejan, Andreas has been a partner with a leading global strategy consulting firm which offered ample opportunity for self-experimentation in the field of bringing sleep quality up when the sleep hours go down.

Head of Marketing

Freelance consultant, business coach and Associate Partner at enable2grow

Anna Rojahn is a freelance consultant, business coach and Associate Partner at enable2grow, one of Europe's leading boutique consulting firms specialised in meeting the challenges of the digital age.

Anna used to be one of the very few female serial technology entrepreneurs in Germany: over a time span of ten years, she founded, scaled, dismantled or sold a total of six companies. Her cross-disciplinary background in design, design management and branding, in combination with industry experience in the lifestyle and fashion industry as well as more than ten years in the Berlin tech and startup scene, give her a unique perspective on the challenges organisations are faced with today.

Having worked as a Product Manager in the luxury goods industry in Germany and Hong Kong, Anna embarked on her entrepreneurial journey in Berlin in 2007. Anna's technical expertise lies mainly in the areas of visual technologies, Augmented and Virtual Reality; one of her focus topics is digital brand experience. As a certified scaleup coach, she is also a specialist for agile growth methodologies and digital transformation strategies.

CEO & Co-Founder

Simon Freeman has worked in marketing and communications for more than 20 years. Having started in publishing he moved into corporate communications and marketing agencies. In 2013 Simon launched Freestak with his wife, Julie. Specialising in marketing and communications for endurance sports and outdoor brands, Freestak has developed extensive expertise in helping brands connect with customers through content creation and working with influencers. Over the past three years Freestak has developed a proprietary platform to connect brands with content creators in run, cycle, outdoors, adventure and show sports. Additionally Simon is the co-founder and editor of independent running magazine Like the Wind.

CEO

Professional experience:

• Since 2016          Founder & CEO of Foursource Group
• 2013 – 2016       Group COO of Westwing Home & Living
• 2009 – 2012       Group COO of FALKE
• 2007 – 2008       Strategy consultant at Booz & Company

 
Before founding Foursource, Godecke was part of the founder team and Group COO of Westwing, an e-commerce company operating across Europe, Brazil and Russia that went public in 2018. At Westwing he developed and implemented the global logistics strategy and has built up a tech team developing the logistics systems in-house. Prior Godecke had served as Group COO at FALKE, a premium multi-brand clothing and legwear company. At FALKE he developed and implemented a new production and footprint strategy, including the design and realization of a new knitting plant.

He holds a master’s degree in industrial engineering from the University of Applied Sciences Wedel (Germany) and an MBA degree from Aston Business School, Birmingham (England). 

CEO & Co-Founder, ICAROS

The industrial designer Michael Schmidt is the co-founder and CEO at HYVE AG and ICAROS GmbH in Munich. He began his industrial design training with a one-year degree at the Cleveland Institut of Art in the USA, followed by an apprenticeship as a mechanical engineer and graduated in 1997 wih a four-year diploma in industrial design at the University of Applied Science in Munich. In 2000 Michael co-founded the innovative company HYVE AG, in which he is now responsible for the business units Design and Launch. As part of the method Custumized Innovation, developed by HYVE AG, Michael specializes in product innovation, virtual representation and product realization. Renowned companies such as Audi AG, Siemens, Adidas, Lufthansa and Swarowski are successfully implementing the solutions developed by HYVE on the market. ICAROS started as a spinoff of HYVE and it has now become a globally successul supplier of Active VR devices in the area fitness, entertainment and health. Michael is in particularly responsible for the hardware and software development and promoter of eSport innovation.

Executive Director Business Unit Consumergoods - Director ISPO Group

CEO K5 and E-commerce Entrepreneur 

As a longterm ecommerce entrepreneur Sven has co-founded and built companies like zooplus and shirtinator from scratch.Since 2014 he joined forces with Jochen Krisch and is spearheading the ramp-up of the K5 Future Retail Conference to its leading position. He also initiated the first global ecommerce investment fund GLORE for private investors. Sven likes to share his 20 years of ecommerce experience and loves to interview movers and shakers in digital retail world in his podcast CHEFTREFF.

President of the Global Sports Innovation Center, Microsoft

Sebastian is the Global Head of Microsoft Sports Business, defining the corporate strategy, new business models and monetization opportunities for Clubs, Leagues and Federations. He is also leading the digital transformation partnership with Real Madrid, the Spanish Football League LaLiga and FIFA, among others. Industrial Engineer and MBA in Buenos Aires, with 20 years of experience at Microsoft and 26 years in the IT industry. He has specialized in “digital marketing strategies”, “business of entertainment, media and sports” and “Leading Product Innovation” at Harvard Business School. Sebastian leads the consumer engagement initiative within Microsoft Digital, to help customers become a digital business. He is the president of the Global Sports Innovation Center, member of the advisory board of the Sports & Marketing Center at ESIC, and guest speaker at Universities and conferences.

COO, MobiMedia AG

CEO

John is a digital business engineering veteran. Having worked in the fashion and sports industry for 20+ years with Amer sports (Salomon, Arc'teryx, Peak Performance, Atomic, Wilson), Ecco and with Attune as ERP/SAP consultant.

Founder & CEO Outdooractive

Hartmut Wimmer, the founder and CEO of Outdooractive, is one of the trail blazers in the digitization of outdoor tourism with over two decades of business experience.Founding his own engineering company in 1994 and successfully concluding several challenges in architecture, Hartmut decided to concentrate on touristic infrastructure. As he saw himself confronted with plenty of problems when it comes to planning trips, he decided that it was time to find a solution to gather all necessary information and data in one place – and so he founded Outdooractive in 2008.

Ever since Hartmut has been striving to create the world’s largest outdoor platform simultaneously connecting the community and all players in the outdoor tourism sector with cutting-edge technology. As Hartmut himself is a great outdoor enthusiast his major concern was to build a virtual home for like-minded people sharing their experiences and their adventures in the great outdoors. Hartmut holds a degree in Civil Engineering from the University of Munich and has personally contributed to the success and growth of the Outdooractive platform by sharing hundreds of his trips and trails on outdooractive.com.

CEO, Productsquads

CEO, Founder at Projecter GmbH

Director of Product Marketing

Sergi has held marketing, product, and partnership development roles in SaaS and tech companies for the past 10 years. Currently, Sergi is Director of Product Marketing at Red Points, independent consultant, and guest lecturer at several business schools.

Manager

Education & Activities

• Business Management & Communication, LMU Munich
• Speaker IHK Packma´s digital initative
• Trainer Google Workshops
• Certified Scrum Master

Professional experience

• The Retail Performance Company GmbH: Manager
• adamicus GmbH, Head of Digital Training & Services, Business Coach
• Medicom GmbH: Head of eCommerce & Marketing
• Forum Media Group: Head of Business Management & Developement

Core expertise

• Performance Marketing
• Brand Marketing
• eCommerce
• Social Media & Commerce

Editor-in-chief of SAZsport (previously: sporthandelskongress)

Mathias Krenski is editor-in-chief of SAZsport. The qualified sports scientist and journalist has been active in the sports trade for twelve years. He first worked in the Decathlon and Breuninger stores, then for five years as editor and head of the retail department of SAZsport. After a three-year excursion as head of press for Sportscheck, he again took care of the sports retail newspaper. The 42-year-old deals with all topics in the sports market that are relevant for manufacturers and help sports retailers to improve their business: At the moment his keywords are digital transformation, verticalisation and the "point of engagement". Offline he likes to play tennis, golf and soccer well.

Chief Gaming Officer, Schalke 04

Im Mai 2016 wurde Tim Reichert Head of Esports beim FC Schalke 04. Erfolgreich übernahm er die Verantwortung für den Aufbau sowie die Integration einer Esport-Abteilung in die Strukturen des traditionsbewussten Fußballvereins. Seit Oktober 2017 verantwortet Reichert die strategische Ausrichtung des FC Schalke 04 Esports als Chief Gaming Officer. Seiner Tätigkeit bei den Knappen ging ein Studium der Wirtschaftsinformatik voraus. Anschließend arbeitete Reichert für eine Medienagentur. Gemeinsam mit seinen Brüdern gründete er eine der erfolgreichsten und bekanntesten Esport-Organisationen der Welt: SK Gaming.

Key Account Manager

Director Sales bei der shopware AG

Als Director Sales hat Stefan Zessel, der schon seit über fünf Jahren im Vertrieb der shopware AG tätig ist, immer die Kunden- und Partnerzufriedenheit im Fokus und verantwortet die vertrieblichen Aktivitäten. Durch seine umfassende Erfahrung z.B. als Online-Filialführer von mittelständischen Marken-Onlineshops, hat Stefan Zessel umfassendes Know-How im Onlinehandel aufbauen können, welches der diplomierte Betriebswirt gemeinsam mit seinem Team sehr praxisnah und pragmatisch für alle Vertriebsprozesse einsetzt.

CEO, SPORT 2000

Founder of Sports Maniac

Marketing Director EMEA Stance

Rich Philip has had an incredibly varied career spanning over 15 years in marketing and brand development. After starting in FMCG and music, Rich decided to follow his passion in sports and joined Amer Sports where he headed up the Marketing division for Northern Europe. In 2016 Rich joined Stance as Marketing Director for the EMEA region. Stance is an apparel brand that, in the last 5 years, become one of the world's fastest growing lifestyle and sport businesses. Rich has been responsible for launching their sports and performance business and in 2018 expanding out into DTC channels with bricks and mortar retail and online stores.

AI Strategy Lead

Steven Mc Auley forscht seit vier Jahren als Wirtschaftspsychologe in den Bereichen Innovation, Mensch-Roboter-Interaktion, Künstliche Intelligenz und Zukunft der Arbeit. Der ausgezeichnete Vortragsredner (GSA) spricht viel in Europa, aber immer häufiger auch in Großstädten wie in Dubai, Moskau, San Francisco, Hong Kong, etc. Als Member der Association for the Advancement of Artificial Intelligence (AAAI) und in Kooperation mit der United Arab Emirates University (UAEU) in Abu Dhabi untersuchte Steven Mc Auley warum Unternehmen beim Einsatz von Künstlicher Intelligenz scheitern. Als Mitgründer und AI Strategy Lead des globalen Innovation-Thinktanks Tinybox mit Sitz in San Francisco und Teams in London, München und Shenzhen, stellt er Unternehmen wie Deutsche Bank, Accenture, SAP oder BMW die Werkzeuge und Systeme für technologiegetriebene Use Cases und kulturelle Transformation zur Verfügung, die die Grundlage für innovationsgetriebenes Wachstum bilden. Er ist Autor des Buches “THE INNOVATOR'S JOURNAL: A daily guide to become an innovator”.

Director Digital Marketing & CRM bei The Walt Disney Company

Thorsten Mühl studied Business Administration at Mainz University of Applied Sciences and completed a Master's degree in International Business and Marketing at South Bank University, London. Thorsten held various positions up to Account Director at McCann Worldgroup and focused on digital marketing for automotive customers. 

Thorsten joined The Walt Disney Company GSA in 2012 and is currently responsible for aligning own / earned / purchased tactics and migrating traditional marketing models to a targeted approach. He also manages relationships with leading digital marketing and technology companies to ensure that digital is at the heart of all marketing activities within the company. 

Head of Communications tradebyte Software GmbH

Alexander Otto has been communicating on a professional level for quite some time - as an editor, PR manager or blog author for gastronomic, medical and digital topics. 

As a literary and media scholar, he is already unable not to communicate. Since 2017 he has been doing this passionately as Head of Communications for Tradebyte Software GmbH.

CEO tradebyte Software GmbH

Matthias Schulte is co-founder of the company and as CEO strategic head of all business and customer relevant topics. As one of the first digital entrepreneurs, the topics Platform Business, Digital Transformation and Change in Commerce are literally part of his DNA. 

Head of International Marketing & Digital Services

Der gebürtige Österreicher leitet seit 2010 das Internationale Marketing des für seine Umweltfreundlichkeit und sozialen Engagement bekannten Outdoor-Ausrüsters VAUDE. Dabei ist er mit seinem Team für den kompletten digitalen Auftritt des Unternehmens, die Vermarktung in den einzelnen internationalen Märkten sowie das Sponsoring verantwortlich. Vor seinem Wechsel in die Sportartikelbranche war er im Marketing in der Online Gaming und Medizingüterindustrie tätig.

Founder of VIKA MEDIA

Global Digital Footprint Champion

Executive Vice President Innovation and Value Added Services

As Executive Vice President of Wirecard Labs and Value Added Services at Wirecard AG since 2013, Jörn is globally recognized for digital transformation in Payment. He envisioned and now heads the prosperous Value Added Services and Wirecard Labs. His key responsibilities are developments in the field of digitalization of retail and in developing innovative solutions for mobile paymentswith partners and clients , e.g. Alipay, Wechat Pay, Berjaya, ÖBB, O2, Orange, Vodafone, Printemps, The Bodyshop and Deutsche Telekom.

With his deep knowledge, experience, access to global networks and a strong affinity to spotting trends, Jörn Leogrande is confident and dynamic on all big stages around the world, invigorating the crowd while sharing future trends in payment, digitalization of retail, customer satisfaction and value added services to make tomorrows journey of payment happens today for all of us.

Project Manager Innovation & Labs, Wirecard

Tanja Wimmer joined Wirecard, one of the world’s fastest growing digital platforms in the area of financial commerce, in August 2013. Tanja started off as a project manager in the Mobile POS department, before joining Wirecard Labs, the company’s innovation driver and a test lab for future payment technology. In her current role, she focuses on the development of prototypes and showcases, exploring and evaluating emerging technologies to meet the ever-changing expectations of merchants and customers. Tanja Wimmer has a degree in International Management from the University of Augsburg

CEO of the WOM Protocol

Melanie Mohr is a Berlin-based entrepreneur with 20 years’ experience producing videos. In 2016 she founded YEAY - the leading community for Generation Z to share honest recommendation videos with one another about products and experiences they love. In 2018 she became the founder and CEO of the WOM Protocol, the blockchain company helping brands tap into peer-to-peer recommendations and digital publishers monetize their platforms in a user-friendly way through word-of-mouth content.

VP Direct to Consumer Zalando SE

Dr. Carsten Keller (43), Vice President Direct-to-Consumer at Zalando SE, Europe's leading online fashion platform, is responsible for integrating the stationary retail trade into the Zalando platform. Carsten joined Zalando in 2016 to accelerate the growth of the marketplace business and build a portfolio of solutions for brand partners (e.g. inventory integration, data analysis, wholesale marketplace).

Prior to joining Zalando, he spent twelve years as a management consultant with McKinsey & Company for clients in the fashion and sportswear industries. Carsten holds a Masters in Business from the University of Münster and a PhD (summa cum laude) from the University of Bremen.

CEO, Zilect UG