ISPO Accelerating Sports

WORLD OF ISPO

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ISPO: From showing up to standing out
Next trade fair: 30 NOV – 02 DEC. 2025 Secure your tickets now

What's ISPO?

ISPO is the international flagship event of the global sports business and the moment in the year when the attention of the entire industry comes together.

Along the entire value chain, from materials and manufacturing (Upstream & Supply) to brands and products (Brands & Products) to trade and customer experience (Commerce & Experience), ISPO brings together sports business professionals and their innovations, ideas and solutions.

ISPO stands for a holistic perspective on sport: linked with lifestyle, sustainability, health and tech, driven by innovation.

With clearly curated themed sections, international reach and high visibility, ISPO provides orientation and is the space for discoveries, exactly when the market is looking for them.

What topics do we stand for?

Sports businessHealthSustainabilityTechFashion
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    2.3000
    Exhibitors
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    55.000
    Participants
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    2.670.000.000
    Media contacts

Registered brands

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Investoren sprechen auf der ISPO Munich

Retail-Friendliness

With the new Retail Club, ISPO makes the promise of true retail proximity tangible. Sports and textile retailers benefit from curated content, exclusive formats such as guided tours and the Retail Club Lounge, as well as targeted matchmaking with relevant partners. The goal is to build a strong global network and promote personal exchange between retail, brands, and industry.

Retailer netzwerken auf der ISPO

Matchmaking Tool

Targeted matchmaking helps you establish valuable contacts with sports business professionals from across the entire value chain—before, during, and after the trade fair. Whether via the matchmaking app or at relaxed retail events: connect effectively with the sports industry. This creates relevant conversations, sustainable relationships, and new business opportunities.

Andre Agassi spricht im Interview der ISPO Munich

Media & Creator oriented

ISPO 2025 is setting new impulses for modern sports communication. In the House of Content, spaces emerge for new perspectives, creative collaborations, and direct encounters between brands, media, and creators. Content becomes the strategic link between innovation and relevance. This creates a platform where ideas grow, communities connect, and the future is shaped.

„For us, ISPO serves as orientation and an attractive point of reference in the industry.“
Margit Gosau CEO, Sport 2000 GmbH, auf der ISPO Munich 2024
Margit Gosau, CEO SPORT 2000
„For me, ISPO is the indispensable, international platform of the sports industry, here I can quickly spot product innovations and market trends.“
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Thomas Reischmann, Managing Director, Reischmann GmbH
„ISPO is a community. People come here to see each other. […] You can't replicate that on the Internet. The face-to-face conversations are what makes being in business really worthwhile. And when you come with a purpose, when you come to learn, when you come to engage, when you come to have these conversations, you go home with something you can't get anywhere else.“
Hunter Lovins
Hunter Lovins, President and Founder / Natural Capitalism Solutions
„I think what we are doing with ISPO is about creating a new experience for designers who visit the trade show. And I'm really grateful that ISPO has given me the opportunity to invite those people from other industries to come here, to share their insight, to give fresh perspective. And so it's just opportunities for people to meet and talk, and I'm sure that it's gonna create wonderful projects in the future.“
Florian Auger, Director of Design OUTERCRAFT
„This was a great experience. ISPO here in Munich. I mean, to watch the sporting world come together from behind the scenes, from a technology standpoint, from an innovation standpoint, you know, it's great. It's everybody pushing to make sport bigger and better […] what a great place to express your vision for different enthusiasms and, yeah, it was a great experience.“
Andre Agassi
„I really love what I have seen. […] And I love these panel discussions. I love how it brings the entire industry together. We have so much knowledge and suddenly the discussion is becoming so much broader than what it used to be in the past, […]. Now we're really bringing the entire industry from different angles together. A lot of expertise, a lot of exchange and networking, and I really love the vibe that I'm now feeling today. Here.“
Marina Moguš, SVP/GM Central Europe adidas
„ISPO is a place where like-minded businesses come together—businesses that share our mission of connecting people with nature. But what Patagonia does alone isn’t enough. We’re just one small part of a much bigger picture. If the outdoor and sports industries unite and use our collective voice to push for stronger environmental protections, we can drive the systemic change our planet urgently needs.“
Beth Thoren
Beth Thoren, Environmental Action & Initiatives Director EMEA Patagonia
„If we can use technology to ensure we're more active throughout our day, we could have a much more active lifestyle. […] The speaking topics at ISPO this year have been phenomenal. They’ve been very diverse, covering different ages, genders, products, and challenges. You name a topic – it’s here.“
Grace McNamara
Grace McNamara, Founder & CEO The Collective
„We talked a lot on this panel session about what's the opportunity with sports tech to get more people to be active, not just sitting on our phones. We need governments to come to the table, and that is where we fundamentally believe that ISPO has an amazing platform to bring together all the key stakeholders that are critical to this issue around tackling physical inactivity.“
Emma Zwiebler, CEO WFSGI
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