Day 1: Full seminar day
You will dive deep into one of the most exciting, lucrative, but also most complex and challenging markets. Our international China experts will guide you through a wide range of topics, including the following:
- Introduction to business in China and the Chinese sports market
- Chinese winter sports market opportunities & Winter Olympics 2022 (Participates will get a copy of the latest “China Snow Sports Annual Report”)
- Legal preparations for doing business in China
- Understanding the retail and distribution landscape in China
- The digital ecosystem of China
- Marketing channels
- Best practice & Q&A Workshop with distributors & brands
The seminar day is very practice-oriented, contains many examples from other companies and there is always the possibility to answer individual questions due to the small group.
Day 2: Experience the market personally and up close
The day begins with a guided tour of the ISPO Beijing 2020. Your host will introduce you to exciting and often unknown brands and show you some examples of successful tactics in China. Of course, you also have the possibility to explore the fair by yourself or to participate in the many conferences.
In the afternoon we will take you on an exciting tour through Beijing. Together with our guide, you will have a look at several sport- and retail-store concepts. You’ll get a clear view of what the sports retail market in China is like and what trends are there.
The day ends with our popular networking dinner, where you can deepen conversations and make new contacts in an enjoyable environment.
- Visit conferences at ISPO Beijing
- Join the Asia Pacific Snow Conference 2020
- Come with us to the mountains and be part of the Ski resort tour (February 15–16)
|Non exhibitors||1,900 €|
|Seminar day only||900 €|
|Ski Resort Tour||650 €*|
*special price for MIP participants
Any additional coworker from your company receives a 50 percent discount. Please notice: Accommodation and travel costs are not included in the package.
Interested in attending? Send an email with the application form to firstname.lastname@example.org. We look forward to hearing from you!