Boost your business in the market of the future

Market Introduction Program for China 2020

Our two days program offers a unique combination of knowledge, networking and best practices. The event is aimed at all companies, brands, associations, and clubs who want to better assess their chances in what will soon be the largest sports market in the world.

The seminar will take place in connection with ISPO Beijing (February 12–15, 2020).

Program date: February 11–13, 2020
Location: Beijing, China
Language: English

China Market — Image credit: Messe München

What's gonna happen in the two days?

Day 1: Full seminar day

You will dive deep into one of the most exciting, lucrative, but also most complex and challenging markets. Our international China experts will guide you through a wide range of topics, including the following:

Introduction to business in China and the Chinese sports market
Chinese winter sports market opportunities & Winter Olympics 2022 (Participates will get a copy of the latest “China Snow Sports Annual Report”)
Legal preparations for doing business in China
Understanding the retail and distribution landscape in China
The digital ecosystem of China
Marketing channels
Best practice & Q&A Workshop with distributors & brands

The seminar day is very practice-oriented, contains many examples from other companies and there is always the possibility to answer individual questions due to the small group.

Day 2: Experience the market personally and up close

The day begins with a guided tour of the ISPO Beijing 2020. Your host will introduce you to exciting and often unknown brands and show you some examples of successful tactics in China. Of course, you also have the possibility to explore the fair by yourself or to participate in the many conferences.

In the afternoon we will take you on an exciting tour through Beijing. Together with our guide, you will have a look at several sport- and retail-store concepts. You’ll get a clear view of what the sports retail market in China is like and what trends are there.

The day ends with our popular networking dinner, where you can deepen conversations and make new contacts in an enjoyable environment.

More possibilities to deepen your market knowledge:

Visit conferences at ISPO Beijing
Join the Asia Pacific Snow Conference 2020
Come with us to the mountains and be part of the Ski resort tour (February 15–16)

Participation fees

Non exhibitors	1,900 €
Exhibitors	1,300 €
Seminar day only	900 €
Ski Resort Tour	650 €*

*special price for MIP participants

Any additional coworker from your company receives a 50 percent discount. Please notice: Accommodation and travel costs are not included in the package.

How to participate?

Interested in attending? Send an email with the application form to beijing@ispo.com. We look forward to hearing from you!

“One of the great benefits, besides the educational parts, was the potential matchmaking opportunities that were offered.

Andreas Holm, Area Sales Manager, THULE

“I was impressed by the convenience, experience, and professionalism that ISPO provided for our search for the right business partner in China. The program covers a great variety of information, insights, and knowledge, which is difficult to achieve on your own, especially in such a short period of time.

Claes Broqvist, former International Sales Director, ODLO

“As a young brand we were especially happy to be consulted in a professional but lively way. We were treated with a hands-on mentality and were guided through our extraordinary phase.

Frederik Sturm, CEO, ARYS Wear