Marketing, sponsoring and advertising services for exhibitors

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.


Take advantage of the ISPO Beijing marketing, sponsoring and communication tools. This service is an exclusive extra added value to your booth at the trade show, which is visited by more than 40,000 sports business professionals. Make sure to tell them about your brand and products at Asia’s leading multi-segment sports exhibition. 

The trade show at the China International Exhibition Center (New Venue) is a platform where Chinese and international players of the sports industry meet.

Connect and communicate through the power of the ISPO marketing portfolio and press interaction:  

On-site advertising

Make your brand stand out! Exhibitors have the opportunity to book attractive brand and product advertising at the China International Exhibition Center (New Venue). Choose highly frequented spots such as entrance areas, corridors and exhibition halls or more delicate specialty areas to reach your target group.  

Website & E-mail newsletter

News on all ISPO Beijing related topics, events and innovations are published on the show’s very own multilingual high traffic website 24/7. ISPO’s online marketing strategies reach approximately 1.6 million visitors each year. Including a bi-weekly newsletter which let alone reaches over 70,000 industry leaders. 

Social Media & Public Relations

The entire year the ISPO Beijing communications & PR team is reaching out to online and print media, TV and radio stations as well as social media influencers on behalf of its exhibitors through an extensive campaign. Year-round this includes bilingual press releases targeting over 4,000 media contacts worldwide. Over 500 journalists and opinion leaders cover the show.  

The contact database includes traditional sports media, outdoor media, winter sports media, fashion media as well as B2B media and mass media. Over a dozen TV channels and various online video channels broadcast the tradeshow.  

At a glimpse—ISPO Beijing’s marketing tools for exhibitors 

  • Official bilingual (Chinese and English) website with trade show and exhibitor news 
  • Bi-weekly multilingual ISPO Beijing newsletter with over 70,000 active subscribers 
  • Year-round social media coverage (micro-blog, video websites) 
  • Extensive ISPO Beijing PR campaign reaching over 4,000 representatives of online media, print media, TV and radio. 
  • On-site advertising opportunities at ISPO Beijing
  • ISPO Beijing tradeshow app (with in-app advertising opportunities)
  • Attractive advertising areas around the trade fair grounds available 
“We have been exhibiting here with Vasque, Black Diamond and Outdoor Research from the very beginning. Apart from providing us a very good platform to meet customers and potential partners, ISPO is also our key media partner to broadcast these brands. For example, ISPO Beijing E-newsletter is the preferred channel to publish our news to the sports industry all over the year.”
Jack Lin, General Manager, Shenzhen Himalaya Trading Co., Ltd.
This might also interest you