Fitness lives off of direct comparison: whether at the Hyrox competition, via apps and wearables at “Let's Move For A Better World,” or at worldwide CrossFit challenges. We take a close look at the trend.

Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.

More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.

Customer requirements for outdoor brands have changed. At ISPO.com influencers explain their experiences and needs.

Instagram stars and blogger are gaining more influence in the running scene. Are social-media-stars replacing professional athletes as advertising media for the running brands? Adidas, Brooks and others provide insight into their marketing strategies.

Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.

The online trade is on the advance - also in running. But does this also apply to the purchase of running shoes? Running experts explain what a good running shoe consultation must look like in 2018.