Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in big cities. Can the self-organized or professionalized running groups also be interesting for local sports retailers? ISPO.com spoke with brand representatives.
Fitness lives off of direct comparison: whether at the Hyrox competition, via apps and wearables at “Let's Move For A Better World,” or at worldwide CrossFit® challenges. We take a close look at the trend.
More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.
Instagram stars and bloggers are also gaining more and more influence in the running industry. Are the social media stars even outstripping the pros as advertising media? Adidas, Brooks and Co. explain their marketing strategies.
Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.
The online trade is on the advance - also in running. But does this also apply to the purchase of running shoes? Running experts explain what a good running shoe consultation must look like in 2018.
