Voices of the Industry: Zwischen Authenzität, Innovation und Nachhaltigkeit

Sustainability is no longer a constraint. It’s a lever for performance, adaptability, and brand value.

Strong brands are built out of three components: they are distinctive, consistent, and visible. So the more visible you get, the stronger your brand will be.

We sense that there is a new upswing at ISPO Munich, and we want to be part of it. This is of course a very decisive reason why ISPO is increasingly addressing our target clientele and thus picking up on social developments.

We need brave innovators to simply bring new products, where dealers are full of passion again and say, yes, that’s exactly why I have this business. And this inspiration and passion, we can make history together.

Innovation has been strong in materials and sustainability, but too traditional in how products are conceived. Many brands still design for extreme use, while people today want gear that’s versatile, comfortable and stylish. Something that fits into everyday life. The blending of outdoor, athleisure, and lifestyle is a huge opportunity, and the outdoor industry is only just starting to catch up.

Consumers try to be more self-determining, more self-identifying. [...] People want to identify themselves with certain values, what the brand stands for. Also, when it comes to sustainable materials, they want to express themselves.