Perspectives & development

The demand for sportswear in special sizes is huge, the supply is low. We have found stylish brands for active wear.

The clothes at the Tokyo Olympics: Between the most beautiful chic from Liberia and sexism in beach handball.

A marriage made in heaven – high-level style and design teamed with sensational performance fabrics.

ISPO Shanghai will show the latest trends in the Chinese sports industry from 3 to 5 July. Generation Z and Spashion, the combination of sports and fashion, are becoming increasingly important.

Which brands determine the everyday life of Generation Z? A US study asked teenagers about their favourite labels. The insight: sports brands dominate in fashion and footwear.