Market insights

  • Sports Business
    Kobe Bryant was killed in a helicopter crash in January 2020.
    Kobe Bryant: How Nike and the Lakers Honor the "Black Mamba"
    In January, the death of Kobe Bryant and eight other people, including his daughter Gianna, in a helicopter crash shook the sports world. In August, the month of his birthday, the Los Angeles Lakers, Nike and Bryant's former hometown posthumously honor the "Black Mamba".
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  • Sports Business
    Reinhold Messner is probably the most famous mountaineer in Germany. Born in South Tirol, he was the first to climb the Mount Everest without additional oxygen (1987) and also the first who stood on top of all 14 eight-thousanders (1986). Moreover, the allrounder was the first who ascended an eight-thousanders all on his own (Nanga Parbat, 1978).
    The World's Best Climbers
    40 years ago - on 20 August 1980 - Reinhold Messner was the first person to climb Mount Everest solo and without additional oxygen. ISPO.com shows the best mountaineers of the world on the occasion of the anniversary.
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  • Sports Business
    Just like in sport: Content marketing managers must be team players who know the scene well.
    Study: Customers Reward Brands With Attitude
    Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.
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  • Sports Business
    The German Basketball Bundesliga was able to end its season despite Corona with a newly developed tournament mode.
    Restart in Sport: Clubs and Associations as Creative Pioneers
    In view of Covid-19, sports clubs and associations have found creative solutions to run leagues and events - from new tournament formats to unusual cooperations. But the crisis is not over yet: Amateur sport is suffering from the restrictions - and without fans, things will get complicated even for the professionals.
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