Market insights

  • Sports Business
    9. Reebok: 4.2 million followers On Reebok Instagram, the company relies on well-known brand faces, such as top models Gigi Hadid, who herself has 77 million followers. Like all top 10 accounts, the Adidas subsidiary posts in English.
    For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.
  • Sports Business
    Alex Megos is world class on the rock - in 2021 he will also compete at the Olympic Games
    If you watch Alexander Megos climbing, you might come to the conclusion the idea of gravity is "fake news". Now the professional climber from the German town of Erlangen is preparing for the rather unloved combined competition at the Olympics as one of the world's best on the rock.
  • Sports Business
    Kobe Bryant was killed in a helicopter crash in January 2020.
    In January, the death of Kobe Bryant and eight other people, including his daughter Gianna, in a helicopter crash shook the sports world. In August, the month of his birthday, the Los Angeles Lakers, Nike and Bryant's former hometown posthumously honor the "Black Mamba".
  • Sports Business
    Reinhold Messner is probably the most famous mountaineer in Germany. Born in South Tirol, he was the first to climb the Mount Everest without additional oxygen (1987) and also the first who stood on top of all 14 eight-thousanders (1986). Moreover, the allrounder was the first who ascended an eight-thousanders all on his own (Nanga Parbat, 1978).
    40 years ago - on 20 August 1980 - Reinhold Messner was the first person to climb Mount Everest solo and without additional oxygen. ISPO.com shows the best mountaineers of the world on the occasion of the anniversary.