Market insights

Adam Ondra and Chris Sharma are undoubtedly at the top of the world climbing scene. But at the latest since the Olympic premiere of climbing, Alberto Gines Lopez and Janja Garnbret are also stars of the scene. We present ten top athletes.

Consumers want more than just a product - they want an experience and a brand to accompany them. Read more in the Consumer Insights Report Q1/2023.

Soccer legend Pelé is dead. But he didn't just change soccer and the sports world with his play and commitment. His influence was greater.

Legend, pioneer, Mr. Salewa: Hermann Huber died at the age of 92. Everything you need to know about him.

All the insights your brand needs to play into the hearts of consumers.