Industry trends

  • Sports Business
    Trend 8, Competitions: Who is the fastest in my friends list? Competitions are becoming more and more popular, especially among younger people. Measuring oneself is the trend.
    The Corona pandemic has shaken up the fitness industry. Instead of the motto "higher, faster, further", the future will see more health orientation, holistic offers and specialization in particular clientele such as risk groups. We present the seven most important fitness trends for the year 2021.
  • Sports Business
    While in Saalfelden-Leogang the Mountain Bike World Championships start tomorrow, we look at the trends for 2021: The triumphal procession of the e-mountainbikes is unbroken, many retailers report after the 2020 season: sold out! But which trends and novelties await us in 2021?
  • Sports Business
    Bike parks, down country, E-MTB boom - the mountain bike industry is experiencing a hot time. It's not so much the bikes themselves that are changing as their use by new target groups. ISPO.com highlights the seven most exciting mountain bike trends in 2021.
  • Sports Business
    The winter 2020/21 brings many uncertainties for ski retailers, customers, but also for manufacturers. But the basic mood is positive: when the snow comes, it can be a very good season despite Corona. The growth of cycling in times of Covid-19 can be a role model.