Industry trends

While in Saalfelden-Leogang the Mountain Bike World Championships start tomorrow, we look at the trends for 2021: The triumphal procession of the e-mountainbikes is unbroken, many retailers report after the 2020 season: sold out! But which trends and novelties await us in 2021?

Bike parks, down country, E-MTB boom - the mountain bike industry is experiencing a hot time. It's not so much the bikes themselves that are changing as their use by new target groups. ISPO.com highlights the seven most exciting mountain bike trends in 2021.

The winter 2020/21 brings many uncertainties for ski retailers, customers, but also for manufacturers. But the basic mood is positive: when the snow comes, it can be a very good season despite Corona. The growth of cycling in times of Covid-19 can be a role model.

In winter 2020/21, many things will be different in terms of holidays and winter sports due to the Covid-19 pandemic. In order to motivate people to stay active outdoors, Peter Schöffel demands even more customer focus and cross-sector cooperation between the sports and outdoor industry.

Sport, outdoor and new technologies are growing together more and more. Sports brands such as Deuter or Interactive Wear show how cross-industry creates innovation. We show best cases.