Not just for new The diversity of the outdoor industry also offers the chance to trigger innovations products, but also for brand experiences and identities.
Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
Rossignol is making the transition from a pure ski specialist to an outdoor all-rounder with bike ambitions. CEO Bruno Cercley explains the company's strategy in an interview with ISPO.com.
