Movement on the golf market: The expert for golf and ski clothing Kjus will be part of the leading golf supplier Acushnet with the brands Titleist, Pinnacle and Footjoy.
The huge range of offers makes it increasingly difficult to retain consumers in the long term. This makes it all the more important to turn customers into fans. Blogger and consultant Svenja Walter gives ISPO.com five content marketing tips.
Felix Neureuther is the new face of Jack Wolfskin. The ex-ski world champion will be the exclusive partner and testimonial of the outdoor brand. The upcoming winter collection is already to be developed with Neureuther.
For a long time, Kering was looking for a buyer for the traditional skater brand Volcom. Now the sale is closed. The new owner wants to change the digital strategy in particular.
More and more companies are turning to crowdsourcing. On platforms such as the ISPO Collaborators Club, they are successfully using the experience and commitment of consumers.
