Sponsoring

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.

Sponsorship is booming; never before has more money been invested. Which trends will dominate in 2019? Read Part 1 of our sports sponsorship series here.

Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.

Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.

The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.

You don't know Tyler "Ninja" Blevins? Then it is about time to get involved with Esports. Because on Facebook, Instagram & Co., the 26-year-old has now even overtaken Cristiano Ronaldo or LeBron James.

The Polish sporting goods manufacturer 4F is sponsoring the Four Hills Tournament in ski jumping until 2022. 4F, which supports defending champion Kamil Stoch, reaches an agreement with marketer Infront and replaces a prominent sponsor.

The American sporting goods manufacturer Nike is further expanding its investments in sports sponsorship. The Group is expected to have invested more than one billion US dollars for this in 2017. FC Barcelona and Cristiano Ronaldo will be pleased to see an increase in expenditure in the future.