For the "Fit Kids" of the SOS Children's Village, running is part of the weekly schedule. The observations of their running coaches coincide with scientific findings and also encourage parents to imitate them: Running helps with socialization.
A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.
Trail running, once practiced primarily by specialists, has long since arrived in the world of runners. But are retailers ready for the needs of trail runners? On ISPO.com, insiders debate the requirements for manufacturers and outfitters.