Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.
Plantar fasciitis is one of the most common and protracted diseases of the heel for runners and professional athletes. We tell you how to prevent the unpleasant pain and how to treat it in case of emergency.
For the "Fit Kids" of the SOS Children's Village, running is part of the weekly schedule. The observations of their running coaches coincide with scientific findings and also encourage parents to imitate them: Running helps with socialization.
A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.