In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
The fitness industry will become even bigger in 2019. Seniors and companies are flooding into gyms; smartphones, wearables, and training equipment are becoming increasingly interconnected; and one trend is proving to be particularly persistent. These are the nine most fitness trends in 2019.
These are worrying figures presented by Commissioner Tibor Navracsics at the annual EU Sport Forum. 46 percent of Europeans say in the Eurobarometer survey that they "never play sports". In order to change this, the EU is now hoping for help from employers.