01/22 - 01/24/2018, Beijing
Market Introduction Program for China

China is a country full of opportunity. 1.4 billion people form part of the potential consumer market, yet transferring your own business from Europe to Asia is not an easy task. The Market Introduction Program at ISPO Beijing answers the most important questions that all international companies interested in China might have.

Attend our three day seminar and boost your business in the Asian markets.
January 22-24, 2018 


Market Introduction Program retail tour

Growth rates that can only be dreamed about in the Western Hemisphere. A constantly growing middle class of consumers, who are using their free time actively and in the outdoors. China is quite simply the ‘boom’ country for the sporting goods sector.


Three-day seminar during ISPO Beijing

Our practice-oriented course answers the following questions:

  • How can I make the jump to China flawlessly and successfully?

  • What are the pitfalls?

  • How do I find reliable contact and business partners?

Alongside detailed market analyses, the three-day seminar offers the participants a few select case studies of successful expansions in the Chinese market. At the same time, negative examples will also be presented in order to highlight the differences in the Chinese market.


Practical orientation of the Market Introduction Program

In addition to the theory, participants of the Market Introduction Program for China also have the opportunity to get to know potential distributors for the Chinese market directly at matchmaking events. During several session participants also have the exclusive chance to meet and connect with selected e-commerce, department store or shopping mall representatives to discuss possible business relationships.

The Market Introduction Program for China also includes a guided trade fair visit and the participation of the renowned Asia Pacific Snow Conference. During the retail tour in Beijing there is the opportunity to gain a better understanding of the retail trade in China. Topics such as social media, name rights, and e-commerce are also dealt with in detail in the three days.


Participation fees

  • Overall package for ISPO Beijing exhibitors: 1,300 EUR*

  • Overall package for non-exhibitors: 1,900 EUR*

*Any additional coworker from your company receives a 50% discount.


The overall package includes the following services:

  • Evening Program, Networking Dinner (Jan 22, 2018) 
  • Market Introduction Seminar, 1-day (Jan 23, 2018)
  • Get together & networking (Jan 23, 2018)
  • Guided tour of ISPO Beijing (Jan 24, 2018)
  • Guided retail tour (Jan 24, 2018)
  • Free entrance to all forums and conferences during ISPO Beijing on January 24–27, 2018 (optional)
  • Free access and usage of the ISPO VIP-Lounge for individual business meetings 
  • Meet and connect with hand selected Chinese e-commerce companies during ISPO Beijing (optional)

Please note: accommodation is not included in the package. Here you will find information about your travel, accommodation and visa. 


Our seminar day: Learn about business in China

The full day program on January 23, 2017 offers presentations bundling together the key facts about successful business in China.


Start of event
Key Considerations When Entering China’s Sports Market

Christian Brauchle, Fiducia Management Consultants Key

  • Market overview including regulations
  • Pros and cons of different corporate setup options
  • Choosing the right sales and distribution channels
  • Common pitfalls and how to avoid them
  • Legal issues to establishing and operating a business in China
Martin Kössler, Hugin Biz
Coffee Break
How Ingredient Brands Can Help You to Successfully Build Your Business in China

Jochen Lagemann, Primaloft

  • Value of global, technical ingredient brands for import and local brands, as well as distributors in China
  • Advantages for European brands
Legal Protection for Selling in China

Maarten Roos, R&P Lawyers

  • Brand protection in China, and why you must get your trademark registered in China to sell in China          
  • Distribution contracts, and why they are the key to a successful long-term China strategy
  • Product registrations, and how to navigate China’s maze of regulatory compliance
  • E-commerce in China and the legal side of customer complaints
Introduction to the Chinese Outdoor Market with a Focus on Retail

Matthias Preussel, LOWA Sportschuhe GmbH

  • About Lowa
  • Brief introduction outdoor market China
  • Retail in China
  • Case study: market entry China
  • Challenges for European apparel brands
Development Multi-Brand Sport Retail China

Robin Trebbe, Intersport

  • Sports market China
  • Multichannel
  • Learnings 2013-2017
  • INTERSPORT development
  • Future of sports retail
Q & A
End of event


How to register for the Market Introduction Program

Are you interested in joining the Market Introduction Program? That’s awesome!
Please contact Jana Dawes and pre-register via e-mail.

You can also download the application form here.

Information and registration

Jana Dawes
Marketing Executive


A large number of brands have joined our unique Market Introduction Program during recent years. ISPO can proudly say that we supported numerous international brands in entering the Chinese sports market with great success.

“One of the great benefits, besides the educational parts, was the potential matchmaking opportunities that were offered.”
Andreas Holm, Area Sales Manager, THULE

“I was impressed by the convenience, experience, and professionalism that ISPO provided for our search for the right business partner in China. The program covers a great variety of information, insights, and knowledge which is difficult to achieve on your own, especially in such a short period of time.”
Claes Broqvist, former International Sales Director, ODLO

“As a young brand we were especially happy to be consulted in a professional but lively way. We were treated with a hands-on mentality and were guided through our extraordinary phase.”
Frederik Sturm, CEO, ARYS Wear