This panel explores how collective action and shared values can help build a better future for the outdoors. It brings together Merrell and Patrón to spotlight the power of community, responsibility, and stewardship in protecting the trails we all love. Through the Merrell Fund, Merrell is championing outdoor accessibility and preservation, ensuring that everyone belongs on the trail and that these spaces remain protected for generations to come. In partnership with Patrón, whose cleanup and community initiatives demonstrate a deep commitment to environmental responsibility, this collaboration shows how small initiatives can lead to meaningful, lasting impact. The discussion unpacks why this partnership matters, how both brands are turning shared values into action, and how the simple act of being outdoors can unite and inspire communities.