As Marketing Leader at Merrell EMEA for over a decade, Jerome founded the Merrell Fund to transform how younger generations connect with the outdoors, bridging urban culture with trail conservation. Recognized with a diversity and inclusivity role model award, he's driven brand repositioning that proves protecting trails and belonging on the trail for the next generation means making nature is accessible where people live today. His work demonstrates that purpose driven brands are essential in securing the future of the outdoors.