Reinhard Pascher
"From a secret for a few young brands and inventors, ISPO BRANDNEW has developed into the world’s largest start-up competition of the sports business."
Reinhard Pascher (GER)


"What has remained throughout the years is the passion. The passion of young companies and the passion of the jury, to give the best a great opportunity."


Reinhard has 30 years of experience in brand building, product innovation and graphic design trendsetting. He managed the creation of complete brand structures as point of origin for unique brand-, products- and communication concepts. His in-depth knowledge of merging 3-dimentional industrial design shapes with a 2D graphic design approaches helped him to create iconic products. Working for both clients and agencies at an executive level, Reinhard earned a strong knowledge in brand management and product design, paired with multidirectional international perspective.

As Creative Director of Pascher+Heinz, the Munich based agency, Reinhard developed concepts and strategies for upcoming and leading sports companies like ABS Airbag, adidas Eyewear, Atomic, bluesign, Burton, Coolmax, Dynafit, Flow, F2, Head, ISPO, KTM, Neil Pryde, Nike, North Sails, Odlo, Ortovox, POMOCA, Puma, Red Bull, Salewa, SkiData, SportScheck, Toray, Volant, Völkl, Volvo, XO and others.

A vital part of Reinhard´s working life has been the invention of sports products. He is a creative mind, holds several patents and was the co-inventor of the Flow Binding. Reinhard has been an active skateboarder and a professional windsurfing athlete, competing in Euro Funboard Cup and World Cup. Today he still has a strong connection and passion for boardsports.

Reinhard Pascher has ignited the Volvo Sports Design Forum and Award which was the world leading platform for design and innovation in the sporting goods industry for seven years. During this time he worked with many great personalities like Jake Burton, apple cofounder Steve Wozniak, Oakley´s CEO Colin Baden, creative designer like David Carson, Ross Lovegrove, Henrik Otto and Steve Mattin and the phantastic athletes like David Coulthard, Robby Naish, Felix Baumgartner and Bjorn Daehlie.

Since 25 years Reinhard is a jury member in various industrial design-, advertising- and trend awards. 28 times he has been the head judge of ISPO BRANDNEW.


Pascher + Heinz GmbH
Reinhard Pascher
Creative Director
Joseph-WIld-Straße 20
81829 München