55 years of heritage in good and bad times, stepping stone for endless newcomers and start-ups that are now known as inspiring global brands. Home for both, established and a new generation of brands to discover. This is where the industry makes its discoveries. ISPO is the most international show with the highest amount of decision makers in the entire sports business. In 2024 alone over 2/3 of visitors were decision-makers from 114 countries, among them 37% retailers exploring for discoveries.

The O in ISPO stands for orientation. Guided along the value chain in so-called three arenas (Upstream & Supply, Brands & Products, Commerce & Experience) curating products, inspiring solutions and showcasing innovation. Being the most international show in sports at this date every year defines what makes ISPO the flagship event in sports business.

Retailers make discoveries, media tell compelling stories, brands create meaningful attention, sponsors find trusted partners, and start-ups discover growth opportunities. ISPO brings the right people together - across all fields of sport. It accelerates business while offering a clear market overview and curated trend foresight. All in one place.
If you succeed. Sport succeeds. Every launch, every message, every appearance, every handshake at ISPO pushes the industry and therefore sport forward. That’s what we mean by: Accelerating Sports.