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SPORT DRIVES US ALL. AND WE DRIVE SPORT.

Sport and the outdoors get people moving - physically, emotionally and globally. But their impact goes far beyond this: sport can be a driving force that motivates people to surpass themselves - not just in training, but in the way they think, act and live together. That is why we are convinced that sport should be an integral part of everyone's life.

ISPO exists to make sport the central driver in all of us – to make sport so big, so meaningful, that everyone can harness its power and benefit from it. We believe in the transformative impact of sport, and that’s why we bring the entire industry together – to move sport forward, drive innovation, and unleash its positive influence on the world.

TRUSTED. GLOBAL. HIGH-QUALITY.

55 years of heritage in good and bad times, stepping stone for endless newcomers and start-ups that are now known as inspiring global brands. Home for both, established and a new generation of brands to discover. This is where the industry makes its discoveries. ISPO is the most international show with the highest amount of decision makers in the entire sports business. In 2024 alone over 2/3 of visitors were decision-makers from 114 countries, among them 37% retailers exploring for discoveries.

    CLARITY THROUGH CURATION.

    The O in ISPO stands for orientation. Guided along the value chain in so-called three arenas (Upstream & Supply, Brands & Products, Commerce & Experience) curating products, inspiring solutions and showcasing innovation. Being the most international show in sports at this date every year defines what makes ISPO the flagship event in sports business.

    Grafik mit ISPO Logo, Dreieck drum herum und stellt die Arenen der ISPO 2025 dar
    Image credit:
    Messe München GmbH

    We offer valuable connections that gain meaning in a world of changing needs

    Retailers make discoveries, media tell compelling stories, brands create meaningful attention, sponsors find trusted partners, and start-ups discover growth opportunities. ISPO brings the right people together - across all fields of sport. It accelerates business while offering a clear market overview and curated trend foresight. All in one place.

    If you succeed. Sport succeeds. Every launch, every message, every appearance, every handshake at ISPO pushes the industry and therefore sport forward. That’s what we mean by: Accelerating Sports.

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