With consumers continuing to influence and control decisions brands make, in terms of design and delivery, one area that all levels of the textile supply chain has to be is transparent.
Overconsumption had been a recurring discussion during the COVID-19 pandemic, as even before, textile and apparel brands holding stock inventory that couldn’t shift became an issue.
With digitalization the driver throughout all industries originally it opened the way to globalization. This development was a crucial journey for brands to originally grow globally, but now a global sameness has emerged, boring the consumer for the lack of diversity.
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