Industry trends

Which innovations are shaping the market? How do you conquer Gen Z and Gen Alpha? What new service concepts are emerging?

The world's leading players in the ski and snowboard industry come together to jointly develop strategies for greater climate protection.

Whether it's a lack of exercise or mental health, sport and health are moving closer together - including at ISPO Munich 2024.

Cycling continues to be an unstoppable trend, demand is increasing worldwide and urban mobility is changing rapidly.

An overview of the three latest trends in sports marketing: Virtual, exclusive and cross-over content.