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Academy

Highly concentrated: e-Sport professionals are endurance athletes with a pulse rate of 180 and the stars of the scene activate several million followers in the social networks.

Gigantic opportunity for sports companies: “eSports will soon be more important than ice hockey and basketball.”

“eSports – the sport of the future?” The third ISPO Academy Connect gave a clear answer. Two marketing experts from Lagadère Sports present trends and potential for the target group, facts, figures, and best cases for sponsorship activation that are especially exciting for the sporting goods industry.