The European Championships 2022 in Munich are to show the world what a sports event of the future could look like. 50 years after the Summer Olympics at the same location, 4,700 athletes are to celebrate a lasting festival with hopefully many spectators.
Sure: You can also be outside to get faster, stronger, fitter. In foraging, on the other hand, collecting wild plants, mushrooms and berries, you force yourself to slow down - and find all the ingredients for your next snack.
At ISPO MUNICH, a panel from ISPO ACADEMY discussed the topic “Future Retail: Digital Innovations in the Sporting Goods Industry.” Despite the growth of online business, the roundtable agreed: Physical stores will not die out.