Bootcamp

How it feels to Swim Through the Wild Lakes of Wales

A hard workout combined with military drills. The Greenbodycamp by Svenja Sörensen and Marleen Schumacher reminds you of a boot camp. They presented it at ISPO MUNICH 2017.  

Sports brands discover women sport camps as marketing tool. The female participants additionally turn into brand ambassadors.

Sports brands often neglect women as a target group. But there is a way for brands to speak to female customers effectively and gain their loyalty in the long term.

From a fringe group event to a mass phenomenon: In the meantime, obstacle courses draw tens of thousands of participants. These races are particularly spectacular.