A hard workout combined with military drills. The Greenbodycamp by Svenja Sörensen and Marleen Schumacher reminds you of a boot camp. They presented it at ISPO MUNICH 2017.
Sports brands often neglect women as a target group. But there is a way for brands to speak to female customers effectively and gain their loyalty in the long term.
From a fringe group event to a mass phenomenon: In the meantime, obstacle courses draw tens of thousands of participants. These races are particularly spectacular.
