Asics

Sports business

Asics Signing On Elyas M’Barek as Brand Ambassador

Sporting goods manufacturer Asics and actor Elyas M’Barek making a common cause. M’Barek is set to advertise Asic’s new “Training” category, above all.

Running

Asics Increases Sales in the EMEA Region

Sporting goods manufacturer Asics is listing significant growth in the regions of Europe, the Middle East, and Africa in the first quarter of 2016, with Russia standing out in particular.