Founded in 1990, the ATTA is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The ATTA is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. The ATTA’s member constituency shares a vested interest in the sustainable development of adventure tourism.
“With our cooperation, we want to open up valuable opportunities for new international business relationships between brands and retailers in the outdoor industry as well as tour operators and service providers in the adventure travel sector,” says Tobias Gröber, Executive Director Business Unit Consumer Goods at Messe München and responsible for ISPO Group about the cooperation with the ATTA.
“Progressive collaboration between our increasingly environmentally and socially conscious adventure travel and outdoor gear industries, to better serve the gear and experiential needs of our increasingly enlightened customers, comes at just the right time” said Chris Doyle, ATTA Executive Director Europe & Central Asia. “Adventure tourism continues to be identified as one of the fastest growing sectors of all of leisure tourism. Adventure traveler gear and apparel needs are only expected to rise in the constant pursuit to improve the outdoor experience and ensure high degrees of safety.”
The ATTA maintains close contact with potential buyers of outdoor equipment and clothing: the companies organized within the association serve more six million active adventure travelers worldwide and communicate with more than 50 million travelers each year—a target group that ISPO wants to tap more for its exhibitors and visitors in the future. In addition, the ATTA has a wide variety of regional and international platforms such as events, educational and training formats as well as online services. In the future, these will be used to connect the outdoor industry more closely with service providers and suppliers of adventure travel. ISPO also wants to raise its profile with this cooperation, especially in the U.S. and Canada as well as Central and South America.
In return, the ATTA’s main opportunity will be to expand its contacts with the European and Chinese outdoor industry through ISPO’s comprehensive offering. The ATTA will also use a variety of ISPO platforms such as the ISPO Academy and online services in order to connect with manufacturers and retailers in the outdoor industry, while involving their own network and associated expertise.
Exhibitors and visitors to the OutDoor by ISPO trade fair (June 30 to July 3, 2019) in Munich will be able to experience this collaboration for the first time in the focus area for adventure travel. A group of ATTA association members—representatives of destinations and tour operators—will be coming specifically to OutDoor by ISPO as buyers and be present as exhibitors.