- Knowledge sharing for the digital sports business
- High level speakers from Wirecard and Zalando to attend
- Discount tickets available online
Digitalization opens a wide range of potential and new opportunities for sports retailers and the sporting goods industry. This means, digital competencies will be an increasingly crucial factor for remaining competitive in the future. Christoph Rapp, Project Manager of the ISPO Digitize Summit: “Understanding digitalization, recognizing opportunities and finding solutions—we are giving participants all of this in a consolidated two-day event to get them ready for the digital transformation.” The agenda offers various formats to meet the different requirements of visitors: Spokespersons and pioneers of the digital industry will present their views of visions and trends, experts will use case studies to show how digitalization can be put into practice. Participants will also be able to gather valuable practical experience in workshops. Providers will explain today’s digital services and solutions in the Experience Area.
Four major areas of activity will be highlighted: Data Analytics & CRM, Digital Talents & Recruiting, Change Management & Digital Culture and Digital Infrastructure. Among other things, these topics will address the issue of how brands and sports retailers can gain a better understanding and a full picture of their digital customers. This knowledge will give companies a critical competitive advantage. Another question is how to improve the analysis of customer data so it can be used for an optimal customer journey. This work often requires specialized employees. But what’s the best way to attract these digital talents for your own company? In addition, the digital transformation represents a cultural shift for many companies. Exploring how employees can be supported, processes changed and ultimately a competitive digital infrastructure established—at the ISPO Digitize Summit, experts will provide answers to these questions.
One of the highlights is the top-level conference program. In 2019, speakers will include representatives from Accenture Strategy, tradebyte Software and Wirecard, among other companies. Dr. Carsten Keller, Vice President Direct-to-Consumer at Zalando SE, is responsible for the integration of stationary trading into the Zalando platform. In his presentation - and a subsequent practical workshop - he will examine the possibility of stationary retailers generating sales directly with Zalando customers without having to set up a digital infrastructure. Susanne Franz, Global Marketing Communication Director at SEAT will bring impulses from outside of the sports industry. She will provide insights into how the automotive group is responding to the increasing complexity and speed of digital transformation. Other partners who will be sharing their expertise and know-how in the form of lectures, workshops and hands-on sharing are Color Digital, ECD, MobiMedia, Outdooractive, Redpoint Solutions, shopware and The Walt Disney Company.
With the ISPO Digitize format, ISPO extends its digital strategy into the offline world and supports sports retailers and the sporting goods industry on their way to a digital, competitive future. The ISPO Digitize Summit is the digital conference for the sports industry that takes place annually at the ICM – International Congress Center. In addition, the ISPO Digitize format is integrated into existing platforms and trade fairs such as ISPO Munich, ISPO Beijing and ISPO Shanghai. At ispo.com, interested persons receive up-to-date information and insights daily.
More information and current content on the Summit program can be found online.