Rory has been a member of the strategy team for WGSN’s Sports & Outdoor platform since its launch in early 2024. With his background in sports journalism, most recently as managing editor of a cycling magazine, Rory’s expertise lies in deciphering cultural signals and technical innovations to analyse key equipment trends for the industry’s future. His professional experience working across Europe, South America and Australia enables him to bring a global outlook to his trend forecasting and analysis.