Rafał Zakrzewski is the CEO of SNAP Outdoor, a Polish company that owns 8a.pl, an omnichannel retail platform and the undisputed market leader in premium outdoor products. 8a.pl operates not only in Poland but also across 10 other Central European countries. SNAP Outdoor also serves as a distributor, collaborating with leading global brands such as Esbit, Bridgedale, and Inov-8.