Nicolas Burger has held strategic roles in commercial leadership and brand management across EMEA at global leaders in the sports industry, central to major transformations, successful restructurings, and large-scale omnichannel strategies. At Alltricks, he supported the company’s growth from €42M to €200M GMV, while expanding the product offering, improving margins, and developing a unique customer experience. His expertise spans international distribution, wholesale & retail format, brand strategy, and team development.