Chief Coordinator, ROICA Brand Strategy Group /
Asahi Kasei Corporation
Maiko Maeda
JP
Biography
With international experience in the apparel industry in New York and Paris, joined Asahi Kasei Corporation in 2011 as a Marketing Coordinator. For over ten years, was responsible for branding and promotion of Bemberg™—the regenerated cellulose fiber cupro which is manufactured only by Asahi Kasei. Since 2024, has focused on enhancing the ROICA™ brand and its global presence in sustainable stretch fibers.