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Chief Coordinator, ROICA Brand Strategy Group / Asahi Kasei Corporation
Maiko Maeda
JP

Biography

With international experience in the apparel industry in New York and Paris, joined Asahi Kasei Corporation in 2011 as a Marketing Coordinator. For over ten years, was responsible for branding and promotion of Bemberg™—the regenerated cellulose fiber cupro which is manufactured only by Asahi Kasei. Since 2024, has focused on enhancing the ROICA™ brand and its global presence in sustainable stretch fibers.