Cira has over 30 years of experience in journalism and multimedia. Her career has been marked by a strong focus on sustainability and outdoor sports, with consulting work spanning multiple countries. As co-founder of GreenroomVoice she focusses on fostering transparent and accessible communication on sustainability topics within the outdoor industry. Born from the need for trustworthy and meaningful information on environmental and social impact, GreenroomVoice has since become a leading voice in promoting sustainable practices in this industry. GreenroomVoice is the agency behind the Sustainability Solutions Area at ISPO Munich (formerly Sustainability Hub), which it has spearheaded since its inception in 2010. The hub brings together impactful stakeholders to coordinate meaningful action towards sustainability.