Next Level Retail: How Intersport is laying the foundation for Agentic AI with content structures
add to calendarAdd to Calendar2025-12-01 10:30:002025-12-01 11:00:00Next Level Retail: Wie Intersport mit Content-Strukturen die Basis für Agentic AI legt Retail & Innovation StageIspo.comEurope/Berlinpublic
- Monday, December 01, 2025
- 10:30 - 11:00
- Retail & Innovation Stage
- German
Speakers
Johannes KastenhuberClick here for more information about Johannes KastenhuberHead of MarketingIntersport Österreich
Wolfgang ErlebachClick here for more information about Wolfgang ErlebachManaging director and co-ownerPremedia
Before AI can become creative, it needs order. This presentation shows why content and data structures form the foundation for intelligent systems – and how Intersport is using a centralised MCM approach to lay the groundwork for agentic AI. Practical lessons, strategic insights and a clear view of the future of retail marketing.
