What motivates people to actively extend their healthspan—and stick with it? Dr. Alexander Auer (preventive and longevity medicine, functional medicine) talks about his fascination with longevity, the boundaries between hype and evidence, and how this has given rise to a dedicated community. We take a look at the practical side: early risk detection, meaningful screenings, routines for cognitive and physical performance – also in a corporate context. The focus: What really convinces people, what scales fairly and safely, and what role does a credible healthfluencer play as a community builder?