The outdoor industry is keenly dependent on nature, climate, and a healthy engaged population for its continued success. But how does it go beyond internal action into advocating at a political level? With the EU increasingly looking to “competitiveness” as its North Star, how can the outdoor sector show that people and planet are essential for competitive business to not only survive but thrive? Its Great Out There, EOCA Conservation and Protect Our Winters are aligning to ensure brands can engage on all policy pillars with expert NGO support . Attendees can learn what is in the pipeline for EU policy and how to engage in a way that supports brand purpose.