Innovation-driven design has always been at the core of the sporting goods industry. And it has been the overarching leitmotiv of the MASTERCLASS project ever since its successful launch at ISPO Munich 2016. Every year international design students from diverse backgrounds and disciplines teamed up in Munich to track the intersections between sports, design, technology and lifestyle. Their concepts focused on the development of startling scenarios for the world of sports and future-oriented approaches for a responsible industry.\n \n Backed by the next generations’ findings, Nora Kühner explores the current status of the sports sector and its future perspectives. Where do we see our industry in 10 years? What are the options of innovative product development? How can we align innovation and sustainability?