Discover how PUMA is building the future of teamsport retail with its One-Stop-Shop platform, powered by Go Eve. This presentation takes you behind the scenes of PUMA’s journey to unify all global teamsport activities into one seamless digital experience for retailers, teams, and fans. From overcoming complex challenges to creating new opportunities for customization and growth, we’ll share how technology, collaboration, and vision are shaping the next era of teamsport commerce.