Join us for an in-depth analysis of the Power of Play as a strategic response to ever-rising levels of anxiety, responsibility fatigue and overwhelm in the midst of a global polycrisis. Mapped against our proprietary STEPIC framework, we evaluate the core consumer emotions of Witherwill and Strategic Joy that will drive decision-making in 2027, viewed through the lens of our consumer persona expertise. We will evaluate how Sports & Outdoor brands can foster play to captivate consumers experiencing these emotions, paired with actionable insights and colour strategies.