Is the topic of outdoor out with consumers? No, says Tim Wahnel, authorized signatory of Outdoor-Profis. But after the big hype of 2010, the industry has to face new challenges.
Outdoor outfitter Black Yak finally wants to establish itself on the European and American markets. Until recently, the focus was on rapid growth, but now the South Koreans are changing their strategy: slow but sustainable growth is now the order of the day.
The second edition of ISPO Shanghai showed that there is a demand in the Chinese market for a trade show of this format. In 2015, when the show premiered, this demand was not so obvious to everyone in the market. However, most of those critics now realize their error.
The Chinese are becoming increasingly enthusiastic about sports, and the market is booming. For companies, this is a great opportunity to grow strongly. Sales Manager Ian Steinmo explains how backpack manufacturer Camelbak intends to profit from this.
