The Olympics are ever changing. At the Summer Olympics 2021 in Tokyo, five sports are new in the program. ISPO.com presents the newcomers and comebackers in Tokyo.
Skateboarding is finally olympic! At the 2021 Olympic Games in Tokyo, skating will celebrate its Olympic premiere together with four other sports. And the first Olympic skateboard champion has already been announced in street skating.
For a long time, Kering was looking for a buyer for the traditional skater brand Volcom. Now the sale is closed. The new owner wants to change the digital strategy in particular.
Skateboard icon Tony Hawk gives a keynote speech on the future of the sports business at the ISPO Digitize Pioneers Night. Follow his keynote, the adidas Pinnacle Talk and a FIFA 19 Showmatch from 4:20 pm in our stream!
