Trade fair hall of ISPO

Services are eating the world. Why your customers don't care about your product at all. And how you can change that. - Ray Sono

  • Thursday, July 04, 2019
    14:00 - 14:25
    Add to Calendar 2019-07-04 14:00:00 2019-07-04 14:25:00 Services are eating the world. Warum Ihren Kunden Ihr Produkt völlig egal ist. Und wie Sie das ändern können. - Ray Sono Europe/Berlin public
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Without the iTunes Store and the ecosystem developed by Apple, the iPod would have remained just an expensive hard drive. Only apps and cloud services can turn a smart into a car2go. Based on research on service dominant logic as well as on practical and pragmatic examples, the lecture will show how your company's success depends on the discovery of customer benefits and utility value and thus increasingly on digital products and services. The good news is that you can use this to your advantage. And on the way not only to secure your existing business model with digital services, but also to develop new, highly scalable models in parallel.

  • Bastian Scherbeck
    Bastian Scherbeck
    Prinicipal Consultant
    Ray Sono AG