06/12/2018, Olten
ISPO Academy Switzerland
Digitalisierung erleben bei ISPO Academy

Digitalization

For the first time, an ISPO Academy will be held in Switzerland focussing on digitalisation. It has become crucial in today's world to know and to apply the trends in the digital environment. Not just the big players in the market create customer identification, it's often the smaller structures that have great opportunities with sensational campaigns to trigger the "wow" effect among consumers.

The aim is to provide each participant with added value, to show practical examples, so that they can be implemented immediately and purposefully. The training is aimed at all employees who deal with digital marketing in the company.

Location: Details will be announced after registration

 

Program

09:00
Start ISPO-Academy "Digitialization" with introductory speech

Tim Ströbel, Lecturer for Sports Management and Sports Economics at the Institute of Sports Science, University of Bern.

09:50
Social media: waste of time or sales support?

Livio Sidler, responsible for sales IBITA GmbH

We do not sell products, we sell experiences. To fascinate and inspire customers is still a way to success, if we use all available channels. Social media -  a chance to show your customer what you can do?

10:50
Break
11:20
How Google becomes your friend

Norman Irion "Google Pope"

In just 60 minutes, Norman Irion will show you in a refreshing, clear way how to efficiently win customers today and in the future. After the talk, you will understand how and why advertising is important to Google, and how to get customers to your site faster and better.

12:20
ISPO "Digital Readiness Check and ISPO Digitize"

Christoph Rapp, International Sales & Retail Manager ISPO

13:00
Lunch and conclusion of the ISPO Academy

 

 

Tickets for the ISPO Academy Switzerland

Participation for ASMAS members is free of charge for two persons. For additional participants and non-members, the Academy costs CHF 95.00 per person.

Registrations are possible until May 31, 2018.