Health promotion

In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.

The fitness industry continues to grow in 2019. Seniors and businesses are flocking to gyms, smartphones, wearables and exercise equipment continue to connect, and a trending sport is becoming a perennial favorite. We reveal the top trends fitness fans need to know in 2019.

These are worrying figures presented by Commissioner Tibor Navracsics at the annual EU Sport Forum. 46 percent of Europeans say in the Eurobarometer survey that they "never play sports". In order to change this, the EU is now hoping for help from employers.​​​​​​​

Workplace health management is not a term that makes you think of fun and games. But it should. Because the new concepts will influence the lives of millions of people.

Over ten million Germans are registered in fitness studios – more than there have ever been. These days, inflexible concepts are in as little demand as stiff fitness equipment.