Running remains a trend sport across all age classes But the market is going through a major change: Wearables have long since become a standard, apps are becoming more and more important – now, retail needs to adapt.
Florian Neuschwander is an ultramarathon runner and a cool guy. He made running available for new sponsors and is having a look around ISPO MUNICH's action hall for ideas for his own label. And he plans on joining ISPO.com users on the run.
Running boom in China: The running sector is evolving incredibly rapidly. From a five-kilometer run up to the ultramarathon of over 100 kilometers – anything’s possible in the Middle Kingdom. Course designer and running author Pavel Toropov gives an overview of the running scene in China at ISPO SHANGHAI.