No brand can avoid sustainability, especially in the outdoor industry. But what is it like if you want to subordinate your own company to the rules and laws of sustainability? How complicated is that? What compromises have to be made?
How can we make our constantly growing urban environment more liveable and environmentally friendly? Generation Z has some smart and surprising solutions for this. ISPO.com presents the ideas for the future.
Outdoor without sustainability? Impossible nowadays! Outdoor manufacturers have long recognized this. But sustainability is also a trump card for retailers. ISPO.com has asked around - and still found room for improvement.
With its diverse landscapes, Poland is a paradise for outdoor fans. But still half of the Poles are not into sports. Major brands and the Polish Outdoor Group want to change this - with success.
Petra Thaller and Thorsten Schulz have a mission: to help cancer patients through sport. For ISPO.com they have explained how they pursue this mission and what positive effects exercise has for cancer patients.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
At "Next Entrepreneurs" at OutDoor by ISPO, young people solved future questions of the outdoor industry directly. In three days, they developed tangible concepts and presented them to the jury - which was very impressed.
ISPO.com has been asking around retailers how they found the first OutDoor by ISPO in Munich. The feedback: The exchange with brands was excellent. But there are also suggestions for next year.
Radu Paltineanu drove the longest road in the world, the Panamericana from Alaska to Tierra del Fuego - by bike! For this he has now been awarded the title "Europe's Adventurer of the Year 2018" at OutDoor by ISPO.
