Johan James van Breda is the BD & Member Manager in Europe for the Sustainable Apparel Coalition (SAC), who have collected peers and competitors from across the apparel, footwear and textile sector and together, have developed a universal approach to measure sustainability performance that drives transparency and identifies opportunities for impact throughout the supply chain. He previously worked for ASICS in their sustainability department. Johan is a sports fanatic, he used to be a competitive cyclist and international rugby player, and enjoys any kind of physical activity, especially in the outdoors and mountains during all seasons. He is a product and gear enthusiast and follows innovations in the sector closely.