Aleks Tatic (ITA)

Aleks Tatic is a product designer and the founder of the Tatic Design Studio in Milan. After his studies at the Art Center College in Pasadena as well as in Switzerland, Cologne-born Aleks first specialized on sports and lifestyle products and tools and worked for several agencies in London and Milan. Next, he spent twelve years leading the multiply awarded Italian design office Attivo Creative Resource to international success.

Today, Aleks designs and develops a broad range of very ergonomic products with his team comprising eight designers and product specialists. These products include, amongst others, exercise equipment, skis, yachts, tennis rackets, manual and power tools, FMCGs, and consumer electronics for European and Asian premium brands. Aleks also teaches industrial design and innovation management at several European schools, and he's a juror for several design awards.