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For the fourth time since 2013 an ISPO ACADEMY was organized for Chinese retailers and other market players, this time on the eve of ISPO SHANGHAI. The organizers of the event were happy with the attendance and the interest in the topics. Christoph Rapp, responsible for such events at Messe München, explains why training programs are especially important in the Chinese market.
At ISPO SHANGHAI a Retail Camp was held, which was attended by more than 100 retailers. The focus was on topics such as order management, and on- and offline retailing as well as on the use of Tmall, the Chinese variety of Amazon.
Rapp said that this part of ISPO ACADEMY was “very positive”.
After the positive exhibitor figures for the second annual ISPO SHANGHAI in 2016, the accompanying program for the multi-segment trade fair is now also up in China.
Retailers and brands both recognize the importance of collecting consumer data. But what’s the right way to do it?
Mail-order giant Amazon sells practically everything – this naturally includes sporting goods, too. Hernando Moncaleano, head of sports at Amazon for Spain and Italy, talks strategy.
At the ISPO ACADEMY in Barcelona, speakers discussed the topics of digital evolution and mobile shopping, for more than 100 sports business professionals.
The date for the fourth edition of ISPO ACADEMY in Barcelona is fixed and once again, some top-class lecturers have announced themselves.
In an interview with ISPO.com, journalist Ulrike Luckmann explains why the sports retail market is targeting the wrong type of woman, how a modern presentation should be like – and how to deal with women who are 20 kilos overweight.
ISPO BEIJING 2016 set a record: With 36.800 visitors 29 percent more came to the trade fair than the previous year. This is what the exhibitors say.