First climb up the mountain, then powder down: ski touring has long since ceased to be a niche sport for alpine cracks. What makes the community behind the sport tick? What do they expect from their winter sports brands and how has the market changed?
We take a look back at how ski touring has developed in recent years and tell you what trends are on the horizon for 2023.
At the ski touring preview in Hochfügen (with ski tour to the hut evening sponsored by
by ISPO), retailers and buyers, brands, the media and the
community come together to exchange ideas about the latest trends - and we were
were right in the middle of it for you. Here are 4 trends in ski touring.
The soccer world has lost its greatest: "O Rei", the king, Pelé. He scored more than 1250 goals by the end of his soccer career in 1977 and was honored with three world championship titles. His impact, however, went far beyond the borders of the sports world.
As the first black soccer star, who was also the first global soccer star ever, he inspired People of Color worldwide. Pelé also transformed the impact of soccer: with his style of play, he transformed the ball sport into an art form in its own right with a high entertainment factor.
The sports world has honored this time and again: in 1999, the International Olympic Committee (IOC) voted him Sportsman of the Past Century, and in 1983, ISPO honored him with the ISPO Cup.
But no award can better measure Pelé's influence on sports, culture and human interaction than the voices of famous personalities. They show how Pelé touched and changed their lives.
Mobility, new work, diversity, co-creation, start-ups and urbanization - megatrends from the world of sports that are changing our society for good. Don't believe it? Together, we'll take a look at how these megatrends are changing not only sports, but the entire world, and how we can move together toward a better future.