We want ISPO to feel like a hosted live experience, not just a ticket to a trade show.

From saying yes, we'll help with travel and accommodation and make sure you know what's happening before you arrive. You'll get access to the ISPO App, which enables you to reach out to brands, speakers and other creators you'd like to meet in advance.

Once in Amsterdam, our team will be on hand throughout, with introductions, guided experiences and access to the show's key events, activations and networking. You will have access to all areas including The Athlete, Influencer & Creator Lounge, sponsored by Fabletics, as well as to the After Party and the ISPO Leaders Summit.

You'll meet brands, athletes, creators and industry leaders, and leave with new connections, ideas and content.

Absolutely. We're looking for participation, not passive attendance.

There will be opportunities to join panels and sessions, take part in brand activations, interviews and tours and, where there's a good fit, bring your own ideas to the programme.

The aim is to put you in the middle of the action, not walking around the show on your own.

We know you don't need another box of products landing on your doorstep. Although you will be given an ISPO Goodie bag on arrival.

The real value is access to brands, founders, product teams, athletes and potential future partners you wouldn't necessarily meet otherwise.

There's the opportunity for new brand partnerships, sponsorships and content collaborations, plus early access to products, ideas and innovations before they hit the mainstream.

ISPO is much more than trade stands. Think brand activations, live content, BrandNew, athletes, innovation, networking and experiences happening across the show.

We'll help you navigate the bits that are most relevant to you, so you're not spending two days walking every aisle.

Come for the access. Stay for the experiences. Be part of the industry. And leave with stories you couldn't have created from home.